Do you own a small business? Are you thinking about
starting up a small business? Have you also been thinking about
including an Internet presence in your strategy and want to know how to
proceed? This book should provide the direction you need.
The author, Richard G Lewis, is a business
consultant. He has management experience in the retail, marketing,
service and leisure businesses. He specialises in marketing and
e-commerce. Richard also designs and builds websites to provide
solutions for retail and Internet.
In the first section the author talks about business
activities which are complemented by an Internet presence. He also
characterises those that are not. Ten real small businesses are
"case studied". These are diverse and include aromatherapy
oils ,
a micro-electronics development company, pub paraphernalia and military
collectables. Each is examined and a conclusion drawn upon
appropriateness for an Internet dimension to that particular business.
