Round Table
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Web Site
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The web site is at the heart of the home
based internet business.
It is how you wish to be perceived by the world.
It's a voice carrying your message
It's a relationship builder
It's a store
It's also the store assistant
When you visit a web site you undertake a subconscious evaluation
process. The outcome of this determines how much confidence you have in
the information presented and therefore in the company represented by
that website. You are asking yourself a series of questions including:
Is the information accurate?
Is the information well presented?
Do I believe what I am being told?
Does the author believe what he/she is telling me?
Does this website give me the confidence to buy?
Am I being offered a good deal?
If the answer to these is "Yes" then you are more likely to
return to that website. You may even decide to buy something.
Your home based internet business website must have it's
visitors answering a resounding "Yes".
Design, Build, Test and Publish
Planning is always a key activity in any project.
Your website is no exception. Time is an important factor to consider
when planning and building a website. There may be pressures that
motivate you to acquire a web presence as soon as possible. If this is
the case your site will initially need to be relatively small and
simple. Ensure that the message is snappy and the content relevant
There is nothing to prevent the site from being expanded later.
[ Design ] [ Build & Test ] [ Publish ]
